The factor that triggers many communication crises is the lack of crisis reflex.

In general, the employee of the institution who triggers a communication crisis is very surprised by the negative situation that he initiates with a simple sentence or attitude. In fact, he thinks that he has been wronged against the storm and gets angry.

The truth is, employees may not be sufficiently aware that they represent the organization with every sentence or behavior they say.

As Cora Communications, we believe that the best way to manage a communication crisis is to ensure that it never occurs.

With the Crisis Reflex Training we provide, we create awareness of how a communication crisis is shaped. We convey communication codes in our work, where we exhibit many surprising examples. Thus, we prevent attitudes that may create a crisis, and convey how to approach crises that cannot be prevented.