{"id":17,"date":"2016-02-12T08:09:36","date_gmt":"2016-02-12T08:09:36","guid":{"rendered":"http:\/\/demos.famethemes.com\/onepress\/?page_id=17"},"modified":"2022-12-02T10:28:46","modified_gmt":"2022-12-02T10:28:46","slug":"our-history","status":"publish","type":"page","link":"https:\/\/coracommunication.com\/2\/tr\/hakkimizda\/our-history\/","title":{"rendered":"Ba\u011fl\u0131l\u0131k Ajans\u0131"},"content":{"rendered":"\n<p>Doksanlar\u0131n ortalar\u0131na kadar reklam ajanslar\u0131 \u201cTam Hizmet\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda ileti\u015fim ile ilgili her konuda fikir \u00fcretirler, \u00fcretim yaparlard\u0131. Yabanc\u0131 ajanslar\u0131n T\u00fcrk kurumlar\u0131 almalar\u0131yla birlikte getirdikleri i\u015f yap\u0131s\u0131, ileti\u015fim disiplinlerini b\u00f6ld\u00fc. Art\u0131k ajans\u0131n\u0131zdan ileti\u015fimin t\u00fcm ba\u015fl\u0131klar\u0131 \u00e7er\u00e7evesinde hizmet alamamamaya ba\u015flad\u0131n\u0131z. \u00c7izgi \u00fcst\u00fc, \u00e7izgi alt\u0131, do\u011frudan pazarlama ileti\u015fimi, etkinlik y\u00f6netimi, halkla ili\u015fkiler derken, m\u00fc\u015fterinin kar\u015f\u0131s\u0131nda her ba\u015fl\u0131k i\u00e7in bir ajans belirdi. Bu durum, do\u011fal olarak ileti\u015fim hizmeti alan kurumlar\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131rd\u0131. A\u00e7\u0131k\u00e7as\u0131 ajanslar\u0131n da kafas\u0131 kar\u0131\u015fmaya ba\u015flad\u0131. Ayn\u0131 m\u00fc\u015fteri i\u00e7in hizmet veren ajanslar birbirinden taban tabana z\u0131t konumlanmalar i\u00e7inde ileti\u015fim fikirleri sunmaya ba\u015flad\u0131lar.<\/p>\n\n\n\n<p>\u0130leti\u015fim bir b\u00fct\u00fcnd\u00fcr. Herhangi bir marka i\u00e7in akl\u0131m\u0131zda beliren alg\u0131ya hangi kaynaktan ula\u015ft\u0131\u011f\u0131m\u0131z\u0131 analiz etmeyiz. Sadece d\u00fc\u015f\u00fcn\u00fcr\u00fcz. Akl\u0131m\u0131zda beliren ne ise bizim i\u00e7in do\u011frudur. Alg\u0131, maruz kald\u0131\u011f\u0131m\u0131z t\u00fcm ileti\u015fim olgular\u0131ndan akl\u0131m\u0131zda kalan bir tortudur. Bu durumda, birbirini desteklemeyen ileti\u015fim faaliyetleri sinerjiyi \u0131skalam\u0131\u015f olurlar. Hatta, birbirlerine k\u00f6stek dahi olabilirler.<\/p>\n\n\n\n<p>Bu sorunu fark eden ileti\u015fim teorisyenleri \u00e7\u00f6z\u00fcm\u00fc 360 derece ileti\u015fim y\u00f6netiminde buldular. Ancak, yine de bir sorun vard\u0131. Kim ajanslar\u0131 hedeflenen alg\u0131da birle\u015ftirecekti? Reklam ajanslar\u0131 m\u0131? PR ajanslar\u0131 m\u0131? Markan\u0131n y\u00f6neticisi m\u00fc\u015fteri mi? Ayn\u0131 ileti\u015fim grubu i\u00e7inde yer alan \u00e7e\u015fitli disiplinler dahi birbirlerinden habersiz hareket ettiler.<\/p>\n\n\n\n<p>\u00c7\u00f6z\u00fcm; marka i\u00e7in d\u00fc\u015f\u00fcnecek, ya\u015fayacak farkl\u0131 disiplinleri b\u00fcnyesinde ta\u015f\u0131yan, \u201cba\u011fl\u0131l\u0131k i\u00e7inde\u201d \u00e7al\u0131\u015facak bir ekosistem. Bu eko sistem i\u00e7inde \u00e7al\u0131\u015facak ajanslar asl\u0131nda bir departman gibi \u00e7al\u0131\u015facak. M\u00fc\u015fterinin i\u015f hedeflerini anlayacak, ileti\u015fim stratejisini olu\u015fturacak ve hayata ge\u00e7irecek bir ekosistem<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nullam ut tempor eros. Donec faucibus, velit et imperdiet aliquam, lacus velit luctus urna, vitae porttitor orci libero id felis.<\/p>\n","protected":false},"author":1,"featured_media":1523,"parent":1542,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":5,"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":1760,"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/pages\/17\/revisions\/1760"}],"up":[{"embeddable":true,"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/pages\/1542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/media\/1523"}],"wp:attachment":[{"href":"https:\/\/coracommunication.com\/2\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}